Billions of people worldwide are using social media; social media has become an essential tool for business marketing strategy. Through social media, you can keep connected with your customers; you can reach your new customers, build and grow your brand, and sell your products.
Benefits of social media marketing
About 90% of marketers claim that social media is the most powerful tool to make your brand successful. If your social media marketing strategy is strong, your brand is going to achieve rapid development. Here is the list of benefits you can get by using social media marketing.
- Increased Brand Awareness
- More Inbound Traffic
- Improved Search Engine Rankings
- Higher Conversion Rates
- Better Customer Satisfaction
- Improved Brand Loyalty
- More Brand Authority
- Gain Marketplace Insights
- Thought Leadership
Social media marketing platforms
There are too many social media sites, but here we are going to discuss six big social media platforms, which are considered great platforms for marketing.
Facebook is currently leading social media platforms of the world; currently, Facebook is having 1.69 billion users all over the world. It is an excellent platform for marketing. Using Facebook for marketing purposes is easy and very cheap. You can post texts, images, videos, catalogs for marketing purposes. Every big and small organization is using Facebook for advertisement. In my opinion, Facebook is the only social media platform that gives you a chance to promote your products/brand and to reach billions of people at a minimal cost.
Instagram is another fast-growing social media platform; it is having almost 1 billion active users. Facebook also owns Instagram; if you know about Facebook marketing, you can use Instagram for marketing purposes. Both Facebook and Instagram have the same marketing page.
Twitter is mostly famous for its trends; Twitter is having more than 330 million active users, all prominent personalities, newspaper agencies, country’s official announcements, political persons use Twitter for delivering their messages. Almost 500 million tweets (posts) are posted daily on Twitter. Twitter is a great tool for marketing purposes; you can use Twitter for brand awareness purposes.
LinkedIn is a professional platform that is mostly used by professional people and is very popular among the B2B audience. LinkedIn has grown very fast, and now LinkedIn is having 690 million members, which makes it worthy for marketing purposes.
Snapchat is another platform which is famous among the young audience. On this platform, people share their stories in the form of a picture; many filters can be used to make your image more attractive. If your targeted audience is the young generation, then you must use Snapchat for marketing purposes.
Pinterest is an American image sharing social media website; people share their thoughts, recopies, and reviews on Pinterest. In 2019 Pinterest was having 335 million active users, and these users have created more than 200 billion pins on over 4 billion boards. You can use for marketing purpose.